Wix wins on one dimension: you are completely in control. Breakfast Studios wins on a different dimension: you never have to think about it.
Which matters more to you depends on your business.
What Wix Actually Is
Wix is a DIY website builder. You create an account, choose a template, drag-and-drop elements, and publish. No developer required. For someone who enjoys tinkering with design and wants full creative control, it's a capable tool.
The problems start when you factor in the real costs and real experience over time.
Wix costs in practice:
- Free plan: Wix ads on your site, wixsite.com subdomain — unprofessional
- Business plan: SGD $25–$45/month — $300–$540/year
- Billed in USD, so forex fluctuations apply
Wix experience in practice: One business owner described using Wix as "Nothing is consistent!! It'll constantly make random changes — like cropping my logo differently every single time for no reason??" Another noted "all they do is try to get you to use their premium bullshit. I'm trying to do something simple and they're constantly trying to sell me these 'premium services'."
This is the pattern: Wix starts as a free or cheap option and incrementally gets more expensive as you unlock the features you actually need.
What Breakfast Studios Is
Breakfast Studios is a done-for-you service. You don't build anything. You send us your business details, photos, and services. We build a professional website. You pay $365/year — that's $1/day — for hosting, maintenance, and support.
When you need a change, you WhatsApp us. Same-day or next-day turnaround. No login. No editor. No learning curve.
Head-to-Head Comparison
Cost after 3 years:
- Wix Business plan: SGD $900–$1,620
- Breakfast Studios: SGD $1,095
The numbers are in the same ballpark — but Breakfast Studios is fully managed while Wix requires your ongoing time and management.
Design quality:
- Wix: depends on your design skills and time invested
- Breakfast Studios: professionally built, consistently good
Technical maintenance:
- Wix: handled by Wix (hosting infrastructure), but updates and content are on you
- Breakfast Studios: fully managed, zero involvement required
Flexibility:
- Wix: very high — you can change anything, anytime
- Breakfast Studios: lower — changes go through us, not self-serve
Support:
- Wix: email/chat support, no local Singapore team
- Breakfast Studios: WhatsApp with a Singapore team
When Wix Wins
Honestly: Wix is better if you enjoy website design as an activity, have hours to invest regularly, want complete autonomy over every pixel, and are comfortable troubleshooting tech problems.
When Breakfast Studios Wins
Breakfast Studios is better if you want a professional website without ever thinking about it — a salon owner, clinic, contractor, or tuition centre that just needs to be found online and has no interest in becoming a web designer.