A Singapore clinic website that doesn't work costs you patients every day — not in a dramatic, visible way, but in the quiet form of potential patients who searched, didn't find what they needed, and booked somewhere else.
Here are the 5 most common mistakes.
1. Missing or Wrong Opening Hours
This is the single most searched-for piece of information on any clinic website. "Is the clinic open on Sunday?" "What time does Dr Tan's clinic close on Fridays?" A website with outdated or missing hours actively costs you patients.
Worst version: a website with a phone number and no hours, forcing patients to call to find out basic information. Many won't bother — they'll find a clinic whose hours they can see.
Fix: publish specific hours for each day, including whether you take walk-ins or appointments only, and update the website whenever hours change.
2. No Doctor Credentials Visible
Singapore patients are not impulsive about choosing a clinic. They want to see that the doctor is qualified and registered. A website with no mention of the doctor's qualifications, training, or experience leaves a gap that patient anxiety fills with doubt.
Fix: include a brief bio for each doctor — their medical degree, specialty training, years of practice, and any specific interests (e.g., paediatrics, elderly care, women's health). This is especially important for specialist clinics.
3. No CHAS Information (If Applicable)
CHAS-accredited clinics attract a specific and loyal patient segment — those who want subsidised care. If you're CHAS-accredited and your website doesn't mention it, you're missing patients who specifically search for "CHAS clinic near me" or "CHAS GP Singapore."
Fix: list your CHAS status prominently on your homepage and services page. State which colour card categories you accept.
4. No Contact Method Beyond a Phone Number
Many Singapore patients — especially younger ones and those with hearing difficulties — prefer to WhatsApp rather than call. A website that only provides a phone number creates a friction point that doesn't need to exist.
Fix: add a WhatsApp button. For appointment enquiries, medication refill requests, and general questions, WhatsApp is the preferred channel for most Singapore patients in 2024. Over 80% of Singapore smartphone users use WhatsApp regularly.
5. Not Mobile-Friendly
Singapore's mobile internet penetration is over 90%. A patient searching for a clinic while commuting or waiting in a queue is on their phone. If your clinic website is hard to read or navigate on mobile, patients leave immediately.
Fix: ensure your website is responsive — it automatically adapts to phone screen sizes. All Breakfast Studios websites are built mobile-first.
The Fix Is Simpler Than It Sounds
Every one of these mistakes is fixable with a simple content update. If you're using a provider that charges per update, the costs can add up — but most of these are one-time corrections that, once done, require only occasional maintenance.
With Breakfast Studios, all updates are included in the $365/year fee. You WhatsApp us the correction and we make it.