Getting a website for your Singapore business doesn't need to be complicated. The process has five steps — and depending on which route you choose, the whole thing can take anywhere from a day (DIY) to a week (done-for-you).
Here's a clear-eyed breakdown of your options and how to get started.
Step 1: Decide What Your Website Needs to Do
Before you build anything, be clear on the purpose. For most Singapore SMEs, a business website needs to:
- Appear in Google when people search for your type of business
- Tell visitors what you do, where you are, and how to contact you
- Show evidence you're trustworthy (photos, testimonials)
If you need e-commerce, booking systems, or membership areas — that's a different, more complex build. For most service businesses, contractors, clinics, salons, and food businesses, the simple version is all you need.
Step 2: Choose Your Route
Option A: DIY Website Builder
Best for: Tech-comfortable business owners with time to spare
Platforms: Wix, Squarespace, Webflow
Pros: you control everything, no dependency on a third party
Cons: takes significant time (20–60 hours for a first build), ongoing subscription costs ($300–$780/year), you're responsible for all maintenance and updates
Option B: Freelancer
Best for: Those who want custom design at mid-market prices
Cost: $800–$3,500 upfront
Pros: custom design, someone builds it for you
Cons: no guaranteed ongoing support, domain/hosting may not be managed for you, need to vet quality
Option C: Web Agency
Best for: Businesses with complex needs and larger budgets
Cost: $3,000–$15,000 upfront, plus $100–$500/month maintenance
Pros: full project management, higher production quality
Cons: expensive, often overkill for simple SME sites, maintenance costs add up
Option D: Breakfast Studios
Best for: Singapore SMEs who need a professional website without the hassle or cost
Cost: $0 upfront, $365/year all-in
How it works: you send us your business details, we build your site, you pay $365 when it goes live. Updates via WhatsApp — no CMS, no login, no tech required.
Step 3: Get Your Content Together
Regardless of which route you take, you'll need:
- Business name and description (what you do, who you serve)
- Services list with brief descriptions
- Photos of your business, products, or portfolio
- Contact details (address, phone, WhatsApp number)
- A few customer testimonials (even one or two is fine to start)
This is the content that makes your website useful. Gather it before you start — it's the bottleneck for every build.
Step 4: Register Your Domain
Your domain is your web address (e.g., yourbusiness.com or yourbusiness.sg). Register it in your own name at a reputable registrar. Recommended options:
- Namecheap (.com domains): ~$12–$18/year
- SGNIC (for .sg domains): ~$28–$50/year
With Breakfast Studios, domain registration is included in the $365/year.
Step 5: Launch and Set Up Google Business Profile
Once your site is live, set up your Google Business Profile — this puts your business on Google Maps and local search results. Link it to your website. This combination — website + Google Business Profile — is how most Singapore SMEs get found online.
The whole process from decision to live website, done-for-you: typically 3–7 days with Breakfast Studios.