Singapore's restaurant market is intensely competitive. More than 8,000 F&B establishments operate across the island, and delivery app commissions of 30–35% continue to squeeze margins. In this environment, a restaurant website isn't optional — it's the only owned channel you have.
Why Singapore Diners Search Before They Visit
Before a Singapore family decides where to eat on a weekend, they search. "Family restaurant Jurong West", "Japanese restaurant near Tiong Bahru", "halal buffet Singapore". These searches happen on Google — not Instagram, not delivery apps. The restaurant that shows up gets the consideration. The one that doesn't gets skipped.
What a Restaurant Website Needs
- Menu — key dishes, prices, and dietary information (halal, vegetarian, vegan options). Customers search specifically for cuisine and dietary types.
- Location and parking — exact address, nearest MRT, parking availability
- Opening hours — including whether reservations are required
- Photos — beautiful food photography is the most persuasive element on any restaurant website
- A WhatsApp button — for reservations and enquiries. No complicated booking portal.
The Delivery App Economics
For restaurants on Grab or Foodpanda, every $100 in delivery revenue means $65–$70 actually received. A website with a WhatsApp reservation system means customers who visit in person don't cost you any platform commission. The website exists to drive dine-in and direct takeaway orders.
Breakfast Studios builds restaurant websites for free. You pay $365/year — less than the commission on ten delivery orders.